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Facebook Ads Now Require ID to Promote Political Posts on Social

Home » Facebook Ads Now Require ID to Promote Political Posts on Social

In the wake of the Cambridge Analytica fiasco, Facebook ads and the allegations of Russian interference in the U.S. election of President Trump, Facebook has added additional security measures in order to thwart would-be foreign influencers who attempt to promote political posts on social media for nefarious reasons.

Namely: to influence public opinion en mass. This policy was put into place to go into effect before the 2018 midterm elections [1].

So how does the new Facebook ad authentication method work and will it actually, well, work? We discuss it from the perspective of an immigration bondsmen’s Facebook account, namely, our own.

Facebook is Trying to Make it Right

Most of the Western world has seen Facebook’s apology ad campaign – a sort of we’re sorry, and hey, remember how important we are to your world open letter to the public. The cynics took to internet forums and likened the apology to a heartless attempt at manipulation. The ad can be seen here:

But, Facebook is not just apologizing, they are doing something about it. They have now instituted a new 2-step authentication process that must be completed to promote political posts on Facebook.

You can still post any political content you like, but if you want to create Facebook ads that promote those political posts, including anything to do with immigration, then you have to be authenticated first.

Promote Immigration Posts on Facebook

We experienced this recently, as well! Of course, our Facebook page promotes content based on immigration, because we are an immigration bond company in Fort Lauderdale – it’s what we do.

If you weren’t aware, Facebook business pages have to be linked to a personal account. In fact, to create a business page on Facebook, you must do so from your own personal Facebook account. Though there are easy ways around this, because anyone can create a personal Facebook account for “anyone”, even family pets have their own Facebook pages.

Now, you have to authenticate your personal account to create a Facebook ad that promotes a political agenda of any kind.

Here’s an example of Facebook ad we created, which was denied:

Notice the top line: “Not Authorized for Ads with Political Content”.

After seeing this screen, your next option is to request review:

Simply asking for review is not enough. 99 times out of 100, you will still be denied, and your next and only option if you want to continue to promote political content on social media will be to authenticate your personal profile.

  • Two-factor authentications (password and mobile number mostly)
  • Mailing address (proof of address must be submitted)
  • ID and last 4 digits of SSN

Once you have verified these, you can promote political content on Facebook.

As mentioned above, Facebook ads are a hot button topic. This is not a new process either: it was put into place in April 2018.

Will This Make Any Difference?

We cannot say for certain yet. The truth is that the measure is still too new, and the problem is inherently difficult to measure. We cannot measure how much weight influence from foreign governments have had on elections in real time.

What we can measure is where political promotions are coming from; at least that’s the hope.

For more help with your Facebook ads, you can read the support page here: The Authorization Process for US Advertisers to Run Political Ads on Facebook is Now Open

 

Sources:

  1. CNBC - Facebook will require more authentication for people buying political ads
Fedelin Celestin
Fedelin Celestin
04:28 04 Jul 17
The best company ever. They same day I did sign all the paper work the same day they make sure my cousin release. They make everything easy for me. Thank you very much team of us immigration bonds.
Naele Gilchrist
Naele Gilchrist
23:28 31 Oct 16
US immigration bonds were absolutely the best they were super professional. When I was down and out when my husband was detained by immigration they were very caring , knowledgeable, and patient. I called them a thousand times and they were very empathic and helpful everytime I called. they reassures me that everything would be fine, and that they would help me my husband, and my children be reunited again. They did everything they could to get me a same day release. They exceeded my expectations. I would not recommend any company other than US immigration bonds. Us immigration bonds, under promises and over fulfills. They were a true blessing ! Thank you so much again.read more
Michael Kelly
Michael Kelly
19:11 05 Nov 14
Jeremy Wolf and his agency have been a terrific resource for me as I delve into this foreign world of bonding a friend out of jail so he and his wife can work on his case on the "outside." Jeremy has been unfailingly polite and informative and his video regarding how to complete the necessary forms was a valuable tool too. The entire process was quick and relatively easy. I especially appreciated not having to deal with a jaded, impatient, figure--it-out-yourself kind of person when I was treading in really unfamiliar territory. My questions were always answered quickly and efficiently.I highly recommend this company in your time of need for quick, efficient and professional service with no attitude or delay.read more
Lashae Crowford
Lashae Crowford
22:29 09 Jan 18
very Helpful!! thank you
Patricia Howerton
Patricia Howerton
00:56 18 Nov 15
Jeremy Wolf, is compassionate and understanding. He has been there and done it with his own family, and together with his wife they dedicate their time and energy into helping other families come together. I know this because my husband was taken by ICE and his bond was set much higher than I could have imagined, having in my hands at any given time. ... With Jeremy, his wife and the rest of the team we were able to piece together the required 80% and set up a affordable and convient payment plan. It was a grueling process, at times I felt like I was going to loose all my hair, as I ran around selling homemade tamales, and had various other fund raisers going on, along with my husband being detained, I lost my home, my dog and my daughter and I pushed forward with the help and support of Jeremy and his team, if It wasn't for there hours of help and dedication, to put a previous bond for my nephew into action to help my husband, we wouldn't have been able to have him home for the Holidays. ... To Jeremy, Veronica, and Amber, who I spoke with often, and the other parts of the team who I was unable to catch their names, I THANK YOU, FROM THE BOTTOM OF MY HEART!read more
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